Capital BlueCross: CCA Members Employee Wellness Showcase

Here’s what Capital BlueCross President and CEO Gary D. St. Hilaire had to say about the strategic importance of the comprehensive wellness program available to company employees:

“Employees are our most important asset, and without question nothing is more important than their good health.  A key corporate priority is to enhance organizational and employee performance, which includes our comprehensive employee wellness program.  When employees are healthier, they are happier and more engaged in seeing the company succeed.  Living healthier is important for each of us personally and for the business.  On behalf of the entire management team, I wish all employees much success with their healthy endeavors.”

According to the Health Enhancement Research Organization (HERO), a national non-profit organization that serves as a leader in the creation of employee health management research, education, policy, strategy, and infrastructure, Capital BlueCross offers its employees one of the most comprehensive employer-based wellness programs in the nation.  The Capital BlueCross Employee Wellness Program achieved a HERO Scorecard rating of 183 out of a possible 200 points. The average rating nationwide is 93.  Capital BlueCross also recently achieved the prestigious American Heart Association Fit Friendly Award.

Likewise, the wellness incentives Capital BlueCross offers employees are among the best in the nation.  According to standards set by the Wellness Council of America, taking into consideration the many programs that qualify for incentives, the different types of incentives available (gift cards, HSA contributions, special promotions), and the dollar value of incentives available.  By participating in a variety of voluntary screenings, wellness activities and healthy community events, employees have the opportunity to earn up to $650 in incentives for their healthy endeavors.

Capital BlueCross provides employees all of the following onsite:

  • Health clinics and fairs
  • Biometric, blood pressure and skin cancer screenings
  • State-of-the-art fitness facilities
  • One-on-one fitness, nutrition, stress management, weight management, tobacco management and other classes and coaching
  • Zumba, yoga and tai chi classes
  • Lactation area
  • Care management counseling
  • etc.

The Capital BlueCross Employee Wellness Program also offers employees an array of digital coaching and activity trackers to help employees successfully achieve their healthy endeavors.

A near $50,000 (127.7%) return on investment was achieved in 2012 for company-paid flu shots, when considering the impact to medical costs and productivity.  All told, Capital BlueCross realized a $1.7 million savings based on programs offered, participation and health/disability-related cost avoidance.

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