Just Out! Population Health Alliance Forum 2014 Sponsorship Prospectus

Sponsor the PHA Forum 2014 – Collaborate + Communicate = Engage

Population Health Alliance Forum 2014 Sponsorship Prospectus

The Population Health Alliance Forum 2014 Sponsorship Prospectus is here. Review it, build your sponsorship early, and take advantage of the many promotional opportunities. The sooner you get in, the longer the exposure.

PHA Forum 2014
December 10-12, 2014 
The Fairmont Scottsdale Princess 
Scottsdale, Arizona

Last year’s annual conference was so great, we couldn’t get enough. So, Scottsdale, here we come again! With a focus on collaboration, communication and engagemenent, we have in store a platform for the most innovative, edgy, and outcomes-oriented program. Get involved now:

  • Secure your company’s Innovation Hub at The Solutions Zone.
  • Become a sponsor.
  • Get your research ready for primetime, as stay tuned for the upcoming call for proposals.

Questions? Contact Cindy DeClark, Director, Meetings, Special Events and Corporate Relations, 202.737.5681 or cdeclark@carecontinuumalliance.org

Improving Population Health: Creating Healthier Communities to Make Healthcare Better

Brenda Schmidt, MS, MBA, President and CEO of Viridian Health Management

A few weeks ago, I attended the 2013 CCA Forum in Scottsdale, Arizona. I am proud that Viridian Health Management was a CCA Forum contributor sponsorSolution Zone exhibitor and symposium speaker, as this conference is the largest gathering of healthcare professionals in prevention, wellness and chronic care management.

The days started early with the breakfast symposiums and were followed by sessions led by well-known organizations as Accenture, Aetna, Alere, Apixio, Banner Health, Optum, Mayo Clinic, Qualcomm, stickK, Walgreens, Weight Watchers, Zamzee, and many more. The days ended with great networking events in the evening. Despite the long days, I was completely energized and refreshed. Spending three days with over 1,000 innovative thinkers can certainly have that effect. I was fortunate to talk with many of these innovators throughout the duration of the CCA Forum and the common thread was that they all wanted to improve healthcare delivery, positively impact health outcomes, increase quality of care, and make sustainable improvements in healthcare for the future.

Looking back at the many CCA Forum speakers, they all were very aligned to this year’s theme of “The Value of Population Health: Implementation Matters.” Here are a few of those examples that really resonated:

  • Michael Taylor of Accenture: “Maintaining a ‘human touch’ in your engagement methodology is a key component of a successful wellness program. Sustainable engagement is necessary to drive value in population Health.”
  • Nilay Shah of Mayo Clinic: “Big data gives the opportunity to collaborate, to prototype, test new findings and speed adoption.”
  • William Crown of Optum Health: “Creating the right cadence for population health management is the key to success over a shotgun approach.”
  • Dee Edington of Edington Associates: “There is plenty of evidence to show health improvement and improved productivity as a result of a culture of health.”
  • Thomas Parry of Integrated Benefits Institute: “If ROI is your only driver for worksite wellness initiatives, then you’re missing out.”
  • Sean Sullivan of the Institute for Health & Productivity Management: “It’s about a consistent message from the top to create a culture of health at your organization.”
  • Robert Stone of Healthways:  “The things that can be measured the most, oftentimes are not the most important.”
  • Ron Weinert of Walgreens: “It’s not a complicated idea…provide patient care in a community setting. We’re bridging the gap…coordinating care through innovative pharmacy programs.”

It was also an honor to co-present with Marissa Hudson, Viridian’s EVP of Public/Private Partnerships at CCA Forum 2013 to discuss Viridian’s role as a strategic partner of the CDC to deliver the National Diabetes Prevention Program (National DPP); Viridian’s proprietary My Weigh 2 Prevent Diabetes™, a cloud-based technology developed exclusively for the National DPP; our diabetes lifestyle coach training; andMAESTRO™, Viridian‘s proprietary model for the identification, outreach and administration of diabetes prevention.

In addition, I am honored and privileged to accept my appointment as a member of CCA’s board of directors. As one of 10 new members of CCA’s board of directors, I look forward to collaborating with other leaders of the healthcare industry to focus on the implementation of effective population health models and strategies from development to delivery.

It’s not a complicated idea: creating healthier communities to make healthcare better and sustainable for the future. As a value-driven health management company, Viridian powers performance in population health, inspires healthy living and lowers healthcare costs. Our philosophy of integrative health management is an interdisciplinary approach that emphasizes a synergy between health protection and health promotion. This approach extends not only to individuals, but also to caregivers, providers and the larger healthcare system.

CCA Forum 2013 clearly chose a very relevant and timely theme. Without a doubt, there is tremendous value of improving population health…it really does matter.


About the Author

Brenda Schmidt is the president and CEO of Viridian Health Management. As the architect of numerous successful health and wellness programs, Schmidt is widely recognized as an authority on developing best-in-class programs that engage diverse populations. In founding Viridian, Schmidt works in collaboration with the Centers for Disease Control and the U.S. Department of Health and Human Services on the National Healthy Worksite Program. This national initiative brings a new level of health to the American workplace to improve the lives of employees while lowering employer healthcare costs. In addition, Schmidt also serves a leadership role in the Health Enhancement Research Organization (HERO) Think Tank, the Clinton Global Initiative (CGI), NIOSH Total Worker Health™ and frequently speaks nationally on integrated health management and worksite health.


Guest Blog Post Disclaimer CCA invites guest bloggers to post on Voice on Population Health Blog as a benefit for our members and the industry and to allow for exchange of ideas and information regarding population health. The views, opinions and positions expressed within these guest posts are those of the author alone and/or of the company the author represents and do not represent those of the Care Continuum Alliance (CCA), its members, or the industry as a whole. CCA is not responsible for the accuracy, completeness and validity of any statements made within this guest post article. We accept no liability for any errors, omissions or representations. The copyright of this content belongs to the author(s) and any liability with regards to infringement of intellectual property rights remains with them.

NEW at CCA Forum 2013: Walking Learning Labs

Care Continuum Alliance Forum 2013This year the CCA Forum has made it easier than ever to make meaningful, face-to-face connections between attendees and exhibitors through our new Walking Learning Labs.

These unique, hands-on demonstrations are intended to help you determine the value of specific solutions for your organization. The Walking Learning Labs are guided and facilitated by CCA researchers and provide attendees with an opportunity to explore particular areas of interest throughout the exhibit hall. Register today!


All Eyes on Alere, CCA Forum 2013 Presidential Sponsor

The CCA Forum’s Presidential Sponsor is Worth WatchingCare Continuum Alliance Forum 2013

As Presidential Sponsor of the CCA Forum 2013, Alere brings acute expertise and advanced solutions to this year’s conference. With a vision of connected health, Alere is an established leader in the healthcare industry for innovation. Don’t miss this rare opportunity to meet several of Alere’s top innovators. Register today!


Guest Post: Preventive Care & the Affordable Care Act: Why Engagement Is Essential for Success

By Jordan Dolin, Co-founder of Emmi Solutions 

Jordan DolinAll new models of care, including ACOs, medical homes and shared savings, are looking to answer the same question: What’s the most cost-effective and efficient way to manage the health of large populations? This is a major challenge, and I’ve found patient engagement is an ideal way to address the issue. However, patient engagement needs to happen both within and beyond the four walls of the hospital, especially when it comes to preventive care.

Patients not following recommended screenings and preventive services are a large contributing factor to the spiraling cost of healthcare. For example, despite colorectal cancer being the second-leading cause of cancer-related deaths in the United States and one of the most preventable, only 53 percent of people 50 years and older follow recommendations for screenings.

On the surface, the new preventive services provision under the Affordable Care Act (ACA) should help address this issue, as the screenings are one of many preventive services recommended by the United States Preventive Services Task Force that insurers must now cover without cost-sharing.

Yet, even with an estimated 71 million Americans now eligible for copay-free colonoscopies, what remains to be seen is the level at which these patients will take advantage of the benefit.

That’s why forward-thinking health plans, hospitals and physicians are turning to outcomes-driven patient engagement solutions that close gaps in care and inspire patients to take action.

The following engagement strategies are powerful ways healthcare professionals can increase utilization of preventive services as well as member satisfaction and loyalty:

  • Multi-modal communication: If the goal is to put patients at the center of care, then patient messaging efforts need to be designed with their convenience in mind. Patients need tools that allow them to be engaged on their terms, when and where they choose and on the devices they already own.
  • Customized contact: Tools such as the Patient Activation Measure (PAM) that gauge individual members’ ability and interest in managing their own health and healthcare can be used to meet patients where they are, tailor engagement strategies and increase activation levels.
  • Web-based interactive programs: Web-based programs cannot only increase the bandwidth of providers, free more time for the delivery of care and motivate patients to schedule colorectal cancer screenings and other types of preventive care, but they can also help patients to follow through. A study presented last year at Digestive Disease Week found that patients who viewed a 30-minute online instructional video were 40 percent more likely to keep their colonoscopy appointments.
  • Financial incentives: Financial incentives and wellness programs can be great motivators—if members know about them. Effective programs engage patients not only about the health benefits of preventive care, but also the more tangible ones, such as insurance premium reductions for adherence to scheduled screenings.

Empowering patients isn’t just good for their health—it’s good for disease management and the business of managed care.


Jordan Dolin is co-founder of Emmi Solutions (www.emmisolutions.com), a healthcare communications company that builds technology-focused patient empowerment solutions for health organizations that measurably impact outcomes.


Guest Blog Post Disclaimer

CCA invites guest bloggers to post on Voice on Population Health Blog as a benefit for our members and the industry and to allow for exchange of ideas and information regarding population health.

The views, opinions and positions expressed within these guest posts are those of the author alone and/or of the company the author represents and do not represent those of the Care Continuum Alliance (CCA), its members, or the industry as a whole. CCA is not responsible for the accuracy, completeness and validity of any statements made within this guest post article. We accept no liability for any errors, omissions or representations. The copyright of this content belongs to the author(s) and any liability with regards to infringement of intellectual property rights remains with them.

Don’t Delay: Get Your CCA Forum 2013 Booth by May 14 and Save!

Care Continuum Alliance Forum 2013

CCA Forum 2013 Solutions Zone Is Open for Business

Get Your Booth by May 14 and Save! 

Has your boss told your marketing team to “Do more with less”? Oh, we know all about it!

The CCA Forum is your ONE-STOP SHOP connection to the nation’s leaders in wellness, prevention and chronic care management. We understand the business of exhibiting and you will meet the purchasers and employers you need to reach at The Solutions Zone, the exhibit hall reinvented for engagement.

CCA Forum’s program attracts:

  • Health plans and payer organizations
  • Employer organizations
  • Physician group practices
  • Hospital and health systems
  • Federal, state and local governments


Better Value for Exhibitors: CCA Forum offers a free, complete booth package, including electricity, chairs, skirted table and trash receptacle in a ballroom setting – no need to buy carpet. Each paid 10′ x 10′ booth includes three registrations.

SPECIAL OFFER: Pay for exhibit space by May 14 and save.

Focus: The Solutions Zone is an integral part of the educational program at CCA Forum. Our exhibits provide the hands on learning that completes the attendees’ experience and equips them to implement population health approaches and strategies, and the use of innovative tools, from individual physician practices to large hospital systems; and from patient-centered medical homes to health plans.

Walking Learning Labs: These are designed to provide an in-depth look at some of the key components of population health management, with an overview of CCA’s research followed by a guided tour of solution providers, in the Solutions Zone.  For more information go to Walking Learning Labs.

SAVE! Early Bird Rate Expires May 14, 2013 

Before May 14, 2013

Members:          $3,500
Non Members:    $4,500

Download Exhibitor Prospectus

     After May 14, 2013

Members:          $4,000
Non Members:    $5,000



Learn more about CCA Forum 2013 
Watch videos of The Forum 12

Questions? Contact Cindy DeClark at cdeclark@carecontinuumalliance.org

Exhibit at the Population Health and Wellness Event of the Year

Care Continuum Alliance Forum 2013

Exhibit at the Population Health and Wellness Event of the Year

Be where health care leaders are.

Showcase how you are shaping the future of health care. 

EXHIBIT at The Solutions Zone of the CCA Forum, Oct. 23 – 25, at the Fairmont Scottsdale Princess in Scottsdale, Arizona!

Designed to expand and provide opportunities for the leaders of the health care industry, technology innovators, government officials, researchers and academics, the CCA Forum is the go-to event for:

  • Wellness and care management organizations
  • Pharmaceutical manufacturers and benefits managers
  • Health information technology innovators
  • Employers
  • Researchers and academics
  • Physicians, nurses and other health care professionals

Where does your company fit in the Solutions Zone?  The Solutions Zone, the exhibit hall reinvented for engagement, features four neighborhoods – The Virtual Edge, Data Marketplace, Destination Wellness and Care Strategies Center – and provides infinite ways to engage, instruct, and connect with customers.

A walk through the “neighborhoods” helps attendees understand how to implement successful wellness, prevention and chronic care management programs.


Save $500 on your exhibit fee before May 14, 2013, plus your company’s promotional items will be inserted in the CCA Forum conference tote bag. A $1,000 value!

Before May 14, 2013Members:          $3,500
Non Members:  $4,500

Download Exhibitor Prospectus

     After May 14, 2013Members:          $4,000
Non Members:  $5,000

Go to:  Apply to Exhibit  and sign up today.

Questions? Contact Cindy DeClark at cdeclark@carecontinuumalliance.org

CCA Forum 2013 Call for Proposals

   CCA Forum 2013 Call for Proposals 

   Submit Your Proposal




Submit a proposal: Instead of a traditional abstract for a presentation, individuals can submit an idea for a session in various session formats. It will be very competitive.

Sessions formats (see descriptions below)

  • Engaged Presentation
  • Workshop
  • Working session
  • Panel session
  • Poster

Juried Award Format: As in 2012, the CCA Forum will have a juried award format.

Session Formats

We are going for creativity, innovation and inventiveness. We are also going for hands on learning and usefulness for the Population Health Management industry as a whole. Our attendees want to learn to:

–       apply concepts,

–       develop programs,

–       manage initiatives,

–       advocate for PHM,

–       educate the public, employers, policy and law makers,

–       establish effective partnership within the industry and across industries,

–       understand legislation and policy and their effects, and more.

If you have an idea for a topic, but you’re unsure about what format would work best, you are still encouraged to submit. The Program Committee will consider presentation options during the proposal review process.

Submit Your Proposal

We particularly encourage partnerships among companies and competitors for the delivery of strong workshops and presentations.
The Program Committee will review all completed proposals and then curate a unique conference experience. We may contact you to discuss other options for the format of your session.

These are the session formats:

Engaged Presentation
An oral presentation where you share your experiences and learning in developing and delivering innovative services, but includes structured, guided discussion throughout the session. Submit Your Proposal


An in depth, interactive session. This might be a training session or a facilitated workshop on a particular topic and it is about achieving an outcome.

Working Session
Similar to the workshop in that it aims to achieve an outcome, but here the presenter/speaker poses a problem and lead attendees through exercises to develop solutions.

Panel Session
Panel sessions bring together a variety of speakers on a single topic. Panelists might provide a short introductory presentation before opening the floor for questions from the audience. Propose the topic, panelists and facilitator.

Poster Presentation
Poster presentations will be either scientific or innovative, and authors are required to be available for a specified period of time at the CCA Forum to discuss methods and results with interested visitors and colleagues.

International Symposium on Wellness and Chronic Care

The International Symposium on Wellness & Chronic Care, held in conjunction with the CCA Forum, will facilitate a comprehensive exchange of information on wellness, prevention, chronic condition management and other population health strategies from around the globe. The primary presenter must live and work full time outside of the United States; proposals without an international representative will not be considered.

Submit Your Proposal





Top 10 Reasons to Attend the CCA Forum 2013

Premier Annual Event of the Population Health industry

CCA Forum 2013: The ROI of Population Health: Implementation Matters
Every year, CCA Forum convenes the leaders of the health care industry, technology innovators, government officials, researchers and academics. In 2013, CCA Forum will focus on the implementation of population health models and strategies from development to delivery. Stakeholders along the continuum of care will take home the tools needed to improve outcomes, demonstrate value and increase quality of care.

Top 10 Reasons to Attend the CCA Forum

Peer-Driven program
All members of the CCA Forum program committee are active in the population health industry and curate a program based on what their peers have identified as needed.

Peer-reviewed educational sessions
Our educational sessions are science-based and outcomes driven. They pass a rigorous peer review process so that our attendees can rest assured of the quality of the program.

Juried awards program
The juried awards program was very successful last year, and it is back by popular demand. Attendees know that presenters will be on their toes…and that’s good.

Keynotes that pump you up
Keep an eye out for the list of keynotes coming soon. You will hear from the biggest names in mHealth, big data, population health policy, health insurance exchanges, and much more.

For ROI, implementation matters… truly
You will learn how to implement population health models and programs, and how to measure their ROI.

Creative, interactive session formats
Yes, we are also tired of tiresome power point presentations. Our unparalleled educational sessions will comprise a variety of hands-on, interactive formats, from workshops to engaged presentations, and from posters to learning labs. Your take away is guaranteed.

Networking opportunities abound
Make sure you come early on Wednesday and don’t leave till Saturday: top industry CEOs will kick off the conference heading our roundtable session, and it grows in intensity from there.

C-Suite Institute
This year we are offering a Health Care C-Suite Executive Institute focused on the key policy and business trends that affect the population health industry.

The Solutions Zone
When we say this is the exhibit hall reinvented for engagement, we are not spinning. Take part on the Walking Learning Labs to understand how to implement these solutions. Network and test drive the tools and gadgets. Can’t tell you, you got to see it!

Outcomes 101 Training Institute
We heard you, and here it is: a preconference event with the industry new-comers in mind, but with plenty of insights to whet the appetite of the industry’s old-timers. A step by step how-to on demonstrating outcomes, conducting evaluations, and bringing your company’s products to the forefront of the industry, based on the latest research and trends.

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