PHA Executive Director Fred Goldstein to present at 2014 HERO Forum

PHA Executive Director Fred Goldstein will present at the 2014 HERO (Health Enhancement Research Organization) Forum, which takes place Sept. 29 through Oct. 3 in San Diego.

Goldstein will be part of the panel Wellness, Social Media/Technology and Compliance on as part of the Innovators Workshops, on October 1, at 1:30 pm, to the more-than-400 employers, employee health management providers, industry professional organizations, and research experts who are expected to attend the HERO Forum.

“There is a “dark side” of mobile health that is rarely discussed,” said Goldstein. “While there is great enthusiasm for m-health and the data derived from these devices and apps; the use and potential abuse of this information has far outpaced current laws and regulations. Our panel will be exploring these issues, by presenting real life examples of the unique legal and compliance challenges brought on by the meteoric rise of technology clashing with the realities of the law as well as the objectives of the Affordable Care Act.”

The other panelists are Jim McSherry, Enquiron; Truth Fisher, Employment Law Attorney, Advisors Law Group, LLP; and Glen Nebel, Health & Welfare Employee Benefits Attorney, Advisors Law Group, LLP.

“The HERO Forum attracts the top minds in employee health management and gives employers a platform to ask questions of noted experts, to share experiences with other employers, and to learn about the latest research and trends in employee wellness,” said Jerry Noyce, president and CEO of HERO. “We’re thrilled to have (EXECUTIVE NAME) on our esteemed lineup of presenters this year.”

Goldstein is the Founder and President of Accountable Health, LLC. He has over 25 years of senior management experience in the health care industry encompassing Disease Management and Wellness, HMO, hospital and physician group operations, strategic planning, mHealth, marketing, product development, network development, and government affairs. He received a BA in Zoology from U.C. Berkeley and an MS in Health Care Administration from Trinity University in San Antonio Texas.

Registration information and a complete agenda for the HERO Forum can be found online at, or by calling HERO at 952-835-4257.

Don’t Delay: Get Your CCA Forum 2013 Booth by May 14 and Save!

Care Continuum Alliance Forum 2013

CCA Forum 2013 Solutions Zone Is Open for Business

Get Your Booth by May 14 and Save! 

Has your boss told your marketing team to “Do more with less”? Oh, we know all about it!

The CCA Forum is your ONE-STOP SHOP connection to the nation’s leaders in wellness, prevention and chronic care management. We understand the business of exhibiting and you will meet the purchasers and employers you need to reach at The Solutions Zone, the exhibit hall reinvented for engagement.

CCA Forum’s program attracts:

  • Health plans and payer organizations
  • Employer organizations
  • Physician group practices
  • Hospital and health systems
  • Federal, state and local governments


Better Value for Exhibitors: CCA Forum offers a free, complete booth package, including electricity, chairs, skirted table and trash receptacle in a ballroom setting – no need to buy carpet. Each paid 10′ x 10′ booth includes three registrations.

SPECIAL OFFER: Pay for exhibit space by May 14 and save.

Focus: The Solutions Zone is an integral part of the educational program at CCA Forum. Our exhibits provide the hands on learning that completes the attendees’ experience and equips them to implement population health approaches and strategies, and the use of innovative tools, from individual physician practices to large hospital systems; and from patient-centered medical homes to health plans.

Walking Learning Labs: These are designed to provide an in-depth look at some of the key components of population health management, with an overview of CCA’s research followed by a guided tour of solution providers, in the Solutions Zone.  For more information go to Walking Learning Labs.

SAVE! Early Bird Rate Expires May 14, 2013 

Before May 14, 2013

Members:          $3,500
Non Members:    $4,500

Download Exhibitor Prospectus

     After May 14, 2013

Members:          $4,000
Non Members:    $5,000



Learn more about CCA Forum 2013 
Watch videos of The Forum 12

Questions? Contact Cindy DeClark at

Exhibit at the Population Health and Wellness Event of the Year

Care Continuum Alliance Forum 2013

Exhibit at the Population Health and Wellness Event of the Year

Be where health care leaders are.

Showcase how you are shaping the future of health care. 

EXHIBIT at The Solutions Zone of the CCA Forum, Oct. 23 – 25, at the Fairmont Scottsdale Princess in Scottsdale, Arizona!

Designed to expand and provide opportunities for the leaders of the health care industry, technology innovators, government officials, researchers and academics, the CCA Forum is the go-to event for:

  • Wellness and care management organizations
  • Pharmaceutical manufacturers and benefits managers
  • Health information technology innovators
  • Employers
  • Researchers and academics
  • Physicians, nurses and other health care professionals

Where does your company fit in the Solutions Zone?  The Solutions Zone, the exhibit hall reinvented for engagement, features four neighborhoods – The Virtual Edge, Data Marketplace, Destination Wellness and Care Strategies Center – and provides infinite ways to engage, instruct, and connect with customers.

A walk through the “neighborhoods” helps attendees understand how to implement successful wellness, prevention and chronic care management programs.


Save $500 on your exhibit fee before May 14, 2013, plus your company’s promotional items will be inserted in the CCA Forum conference tote bag. A $1,000 value!

Before May 14, 2013Members:          $3,500
Non Members:  $4,500

Download Exhibitor Prospectus

     After May 14, 2013Members:          $4,000
Non Members:  $5,000

Go to:  Apply to Exhibit  and sign up today.

Questions? Contact Cindy DeClark at

Host a Webinar through CCA

Educational Partnerships: Webinar 

The Care Continuum Alliance (CCA) organizes webinars in partnership with member organizations to serve as an educational avenue for knowledge sharing and community building to raise the profile of the population health industry as a whole. These 60-minutes webinars, hosted and managed by CCA, allow organizations to reach an engaged audience with live audio and slides.

What Should You Present?

• Case studies of operating programs with impact outcomes

• New research findings and outcomes

• How-to about care approaches and strategies

• Current issues or policy perspectives in wellness and care management

CCA leadership will help you identify topics* aligned with CCA’s research and advocacy goals as well as structure your webcast. CCA executive staff leadership participate in the educational event and can help identify high profile, highly regarded independent experts on an array of topics.

How CCA Builds Your Audience

The Care Continuum Alliance leverages various communications vehicles to build turnout for your webcast, including:

• Event marketing to proprietary contact list of more than 11,000 industry stakeholders (1 email per week).

• Active social media channels, including a 1,400+ member LinkedIn group and Twitter (1 posting per social media channel per week).

• Event notices in regular member communications, including the monthly CCA Connect: Voice of Population Health.

• Prominent display of event on CCA website home page and events listings.

• Media advisories and complimentary media access (at partner’s discretion.)

Promotion will begin four or more weeks prior to your event (subject to scheduling) and continue through the day of the webcast.

CCA Helps You Prepare

CCA staff will collect presenters’ slides, biographies and other related material and make content accessible for webcast attendees. CCA also will conduct a brief training session with your presenters to ensure familiarity with the presentation system and, if requested, to coordinate staff support to advance slides. Additionally, CCA will facilitate the webinar attendee registration process.

Value Continues Long After Your Event

Webinar partners will receive a roster of event attendees (includes attendee names, titles and company), and results of a post-webinar attendee survey within a week after the event (partners may help develop survey questions) Plus: CCA will make available on its website an archived, synchronized audio and slide recording of your webinar, meaning additional exposure long after your event ends.

Pricing and More Information

Pricing structure Attendee limit Attendee pricing Partner cost
Free access 150-seat cap $0 $5,000
Paid registration 150-seat cap $59 members/$79 non-members $3,000

* All webinar content and structure subject to CCA approval. Please provide a detailed summary of the proposed webinar topic.

CCA Forum 2013 Call for Proposals

   CCA Forum 2013 Call for Proposals 

   Submit Your Proposal




Submit a proposal: Instead of a traditional abstract for a presentation, individuals can submit an idea for a session in various session formats. It will be very competitive.

Sessions formats (see descriptions below)

  • Engaged Presentation
  • Workshop
  • Working session
  • Panel session
  • Poster

Juried Award Format: As in 2012, the CCA Forum will have a juried award format.

Session Formats

We are going for creativity, innovation and inventiveness. We are also going for hands on learning and usefulness for the Population Health Management industry as a whole. Our attendees want to learn to:

–       apply concepts,

–       develop programs,

–       manage initiatives,

–       advocate for PHM,

–       educate the public, employers, policy and law makers,

–       establish effective partnership within the industry and across industries,

–       understand legislation and policy and their effects, and more.

If you have an idea for a topic, but you’re unsure about what format would work best, you are still encouraged to submit. The Program Committee will consider presentation options during the proposal review process.

Submit Your Proposal

We particularly encourage partnerships among companies and competitors for the delivery of strong workshops and presentations.
The Program Committee will review all completed proposals and then curate a unique conference experience. We may contact you to discuss other options for the format of your session.

These are the session formats:

Engaged Presentation
An oral presentation where you share your experiences and learning in developing and delivering innovative services, but includes structured, guided discussion throughout the session. Submit Your Proposal


An in depth, interactive session. This might be a training session or a facilitated workshop on a particular topic and it is about achieving an outcome.

Working Session
Similar to the workshop in that it aims to achieve an outcome, but here the presenter/speaker poses a problem and lead attendees through exercises to develop solutions.

Panel Session
Panel sessions bring together a variety of speakers on a single topic. Panelists might provide a short introductory presentation before opening the floor for questions from the audience. Propose the topic, panelists and facilitator.

Poster Presentation
Poster presentations will be either scientific or innovative, and authors are required to be available for a specified period of time at the CCA Forum to discuss methods and results with interested visitors and colleagues.

International Symposium on Wellness and Chronic Care

The International Symposium on Wellness & Chronic Care, held in conjunction with the CCA Forum, will facilitate a comprehensive exchange of information on wellness, prevention, chronic condition management and other population health strategies from around the globe. The primary presenter must live and work full time outside of the United States; proposals without an international representative will not be considered.

Submit Your Proposal





REGISTER Now for Care Continuum Alliance Capitol Caucus, April 11

Care Continuum Alliance Capitol CaucusBe among the leaders in population health – The Capitol Caucus convenes the brightest minds in population health management.

The Care Continuum Alliance Capitol Caucus, April 11, 2013, in Washington, D.C., is the annual legislative and regulatory update for the population health industry. It brings together key Washington policymakers and population health management executives for a day of focused briefings on legislative and regulatory issues for wellness, prevention and care management in 2013. REGISTER NOW

Speakers will include representatives from Congress, the administration and federal agencies and think tanks.


Become a Sponsor: Capitol Caucus Sponsor Application



Hotel Address:
900 10th Street NW
Washington, District of Columbia
Zipcode – 20001
Phone Number:



8:00 – 9:00 am Breakfast & Registration
9:00 – 9:30 am Keynote Speaker
David Merritt, Partner
Leavitt Partners, LLC
Policy Essentials for Population Health Management
9:30 – 10:30 am Panel: Health Insurance Exchanges: Understanding key aspects of the Health Exchanges regulatory framework for PHM stakeholders

Mila Kofman, Executive Director DC Health Benefit Exchange Authority

Mohammad N. Akhter, M.D., Chairman

DC Health Benefit Exchange Authority Executive Board

Saul M. Levin, M.D., M.P.A.

Interim Director of the District of Columbia Department of Health

10:30 – 10:45 am Break
10:45 – 11:45 am Panel: Determining the impact of new Wellness regulations and legislation on the PHM industry

Andi Fristedt, Health Policy Advisor
US Senate Committee on Health, Education, Labor and Pensions

Rodney Whitlock, Health Director
US Senator Chuck Grassley (R-IA)

11:45 am – 12:30 pm Lunch
12:30 – 1:30 pm Keynote Speaker
G. William Hoagland Senior Vice President (Invited)
Bipartisan Policy CenterThe Affordable Care Act: Key implementation and policy considerations including payment system improvements for 2013 and beyond
1:30 – 2:30 pm Panel: Health Technology Innovations – Navigating the Health Technology Innovations policy landscape to demonstrate value and expand business opportunities

Cora Tung Han, Counsel

Bureau of Consumer Protection
Federal Trade Commission

Matthew Quinn
Director of Health Care Initiatives
Federal Communications Commission

Dr. Kathy Hsu Wibberly, Director
Mid-Atlantic Telehealth Resource Center University of Virginia Center for Telehealth 

2:30 – 2:45 pm Break
2:45 – 3:45 pm Moderated Discussion:  Evidence-Based Advocacy: Getting to Dynamic Scoring of Wellness and Prevention Initiatives
3:35 – 4:45 pm USpeak – NetworkThinking Roundtable on Policy Strategy and Advocacy Agenda
4:45 – 5:00 pm Closing Remarks
5:15 – 6:00 pm Wine & Cheese Reception (by invitation only)

Registration Fees

CCA Members – $375
Non-Members – $475


Become a Sponsor: Capitol Caucus Sponsor Application 

Breakfast & Kickoff




Wellness Panel Sponsor: $5,000
• Introduction of the Panel
• Event room signage
• Ad in the Program
• One (1) event registration
• Recognition on the website



Learn More

Contact Cindy DeClark or (202) 737-5681 to learn more about CCA’s Capitol Caucus sponsorship opportunities.

Venue: Embassy Suites Washington D.C. – Convention Center

CCA Executive Director to Speak at Population Health and Care Coordination Colloquium


The Care Continuum Alliance is a cosponsor of the 13th Population Health and Care Coordination Colloquium, and Fred Goldstein, CCA Executive Director (interim) will take part on the closing session: Health Leaders Panel — What Does the Future Hold? 

The Jefferson School of Population Health will host their annual Population Health and Care Coordination Colloquium, March 13-15, 2013 in Philadelphia at the Downtown Marriott Hotel.  This 3-day conference will focus on a number of timely issues, including the impact of health reform, the importance of collaboration and innovation, shared decision making, new wellness and prevention initiatives, health information technology, and the importance of educating current and future leaders in health care.  For full program information, go to 

Prior to the formal opening of the conference, there will be a special evening program on Tuesday, March 12th on the campus of Thomas Jefferson University.  The Tuesday Evening Book Club – AUTHORS and EXPERTS, will feature dinner and discussion with the distinguished authors of select new works pertaining to health care.  For registration information and a complete list of authors participating in this exciting event, please click here.  (This program is not included in the conference and requires a separate registration; the event fee is $145.)

Attendance at the Colloquium is being offered both live and via the Internet. Online conference registration includes the live Internet feed from the Colloquium, plus six months of continued archived Internet access, available 24/7. Participants will have the ability to attend the Colloquium no matter where they are during the live program!

The Colloquium is being co-located with the Fourth National Medical Home Summit. The 2 conferences will share a joint plenary session, and shared exhibit hall and meal functions.

Hold a Joint Congressional Briefing with Care Continuum Alliance

Past Congressional Briefings 
Wellness Briefing
Dual Eligibles Briefing 

As part of its advocacy mission, the Care Continuum Alliance provides a number of educational and promotional opportunities to increase awareness and interest in policy topics that impact the population health management industry. We strive to educate the policy makers, administration and agency officials about the latest tools, technologies, services, and program developments in the industry, their relevance and positive effect on the overall health care goals for the nation.

One of our members’ most sought-after opportunities for joint advocacy is the Congressional Briefings.

Congressional Briefing Information:

What is a Congressional Briefing and Who Are the Target Audiences?

Congressional Briefings are public presentations on Capitol Hill in Washington, D.C. to members of Congress, Congressional staff and other policymakers. Agency officials often attend as well. Briefings reach a very broad audience of policymakers by permitting FREE access for all attendees.
How Much Does It Cost To Sponsor A Briefing? 

The Briefing is FREE! CCA may request reimbursement for the cost of meals provided during the event.  

* NOTE: CCA encourages co-sponsorships to showcase common interests among industry leaders, increase the resonance of the issues among legislators, and raise the profile of the industry as a whole.

What Is Included In A Briefing Sponsorship?

Ready to Host a Briefing?

What Happens Before the Briefing?

  • CCA to collect presentations, biographies and other briefing materials
  • Pre-event joint CCA-Member Issue Brief: CCA will work with the sponsor to generate an issue brief
  • A pre-event training session via conference call with briefing presenters
  • Pre-event morning meetings: CCA will facilitate joint visits with key Congressional representatives or Congressional staff for those CCA members sponsoring the briefing

What Is Included in a Briefing?

  • A location on Capitol Hill in a Congressional Office Building
  • Up to 50 minutes of dynamic panelist presentations by population health management industry leaders
  • At least 10 minutes for questions from policymakers in the audience
  • Live video recording

What Happens After the Briefing?

  • Post-event afternoon meetings: CCA will facilitate joint visits with key Congressional representatives or Congressional staff for those CCA members sponsoring the briefing
  • Briefing content accessible following the event on the CCA website for 1 year including presenter biographies, presentations, and other related material
  • Post-event webinar on the briefing topic (*Optional for $1,500)

What Information Should Sponsoring or Participating CCA Members Present?

  • Case studies of operating programs with significant outcomes
  • New research findings and outcomes
  • How-to education
  • Current issues or policy perspectives

CCA will help you identify topics aligned with CCA’s research and advocacy goals. We will also help you structure an interactive format for your Capitol Hill Briefing. At your request, CCA staff members can identify high profile, well-regarded experts on an array of topics.

How Does CCA Build Your Audience?

The Care Continuum Alliance leverages various communications vehicles to build turnout for your briefing including:

  • Press release.
  • Event marketing to proprietary contact lists of more than 15,000 industry stakeholders including: Federal and state policy makers, chief Congressional staff liaisons, officials in the Administration, agency personnel, and fellow organizations.
  • Issue-specific guest post on CCA: Voice of Population Health blog.
  • Calendar announcement.
  • Social media promotion through all channels, including a 1,526-member LinkedIn group and Twitter.
  • Event notices in regular CCA member communications including: CCA Connect: Voice of Population Health newsletter, committee meeting agendas, and CCA Advocacy updates.
  • Prominent display of event on CCA’s website home page and events listings.
  • Media advisory and press release.
  • Co-signed invitation letter to members of Congress.
  • Coordinated promotion to circulate official event notifications to members of Congress through Congressional offices who are participating in the briefing.
  • Targeted letters highlighting the briefing from participating or sponsoring companies to their members of Congress.

Promotion will begin at least four weeks prior to the event (subject to scheduling) and continue through the day of the briefing.

Ready to Sponsor a Briefing?

Questions? Please contact:

Victoria Shapiro, CCA Director of Government Affairs

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