Improving Population Health: Creating Healthier Communities to Make Healthcare Better

Brenda Schmidt, MS, MBA, President and CEO of Viridian Health Management

A few weeks ago, I attended the 2013 CCA Forum in Scottsdale, Arizona. I am proud that Viridian Health Management was a CCA Forum contributor sponsorSolution Zone exhibitor and symposium speaker, as this conference is the largest gathering of healthcare professionals in prevention, wellness and chronic care management.

The days started early with the breakfast symposiums and were followed by sessions led by well-known organizations as Accenture, Aetna, Alere, Apixio, Banner Health, Optum, Mayo Clinic, Qualcomm, stickK, Walgreens, Weight Watchers, Zamzee, and many more. The days ended with great networking events in the evening. Despite the long days, I was completely energized and refreshed. Spending three days with over 1,000 innovative thinkers can certainly have that effect. I was fortunate to talk with many of these innovators throughout the duration of the CCA Forum and the common thread was that they all wanted to improve healthcare delivery, positively impact health outcomes, increase quality of care, and make sustainable improvements in healthcare for the future.

Looking back at the many CCA Forum speakers, they all were very aligned to this year’s theme of “The Value of Population Health: Implementation Matters.” Here are a few of those examples that really resonated:

  • Michael Taylor of Accenture: “Maintaining a ‘human touch’ in your engagement methodology is a key component of a successful wellness program. Sustainable engagement is necessary to drive value in population Health.”
  • Nilay Shah of Mayo Clinic: “Big data gives the opportunity to collaborate, to prototype, test new findings and speed adoption.”
  • William Crown of Optum Health: “Creating the right cadence for population health management is the key to success over a shotgun approach.”
  • Dee Edington of Edington Associates: “There is plenty of evidence to show health improvement and improved productivity as a result of a culture of health.”
  • Thomas Parry of Integrated Benefits Institute: “If ROI is your only driver for worksite wellness initiatives, then you’re missing out.”
  • Sean Sullivan of the Institute for Health & Productivity Management: “It’s about a consistent message from the top to create a culture of health at your organization.”
  • Robert Stone of Healthways:  “The things that can be measured the most, oftentimes are not the most important.”
  • Ron Weinert of Walgreens: “It’s not a complicated idea…provide patient care in a community setting. We’re bridging the gap…coordinating care through innovative pharmacy programs.”

It was also an honor to co-present with Marissa Hudson, Viridian’s EVP of Public/Private Partnerships at CCA Forum 2013 to discuss Viridian’s role as a strategic partner of the CDC to deliver the National Diabetes Prevention Program (National DPP); Viridian’s proprietary My Weigh 2 Prevent Diabetes™, a cloud-based technology developed exclusively for the National DPP; our diabetes lifestyle coach training; andMAESTRO™, Viridian‘s proprietary model for the identification, outreach and administration of diabetes prevention.

In addition, I am honored and privileged to accept my appointment as a member of CCA’s board of directors. As one of 10 new members of CCA’s board of directors, I look forward to collaborating with other leaders of the healthcare industry to focus on the implementation of effective population health models and strategies from development to delivery.

It’s not a complicated idea: creating healthier communities to make healthcare better and sustainable for the future. As a value-driven health management company, Viridian powers performance in population health, inspires healthy living and lowers healthcare costs. Our philosophy of integrative health management is an interdisciplinary approach that emphasizes a synergy between health protection and health promotion. This approach extends not only to individuals, but also to caregivers, providers and the larger healthcare system.

CCA Forum 2013 clearly chose a very relevant and timely theme. Without a doubt, there is tremendous value of improving population health…it really does matter.

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About the Author

Brenda Schmidt is the president and CEO of Viridian Health Management. As the architect of numerous successful health and wellness programs, Schmidt is widely recognized as an authority on developing best-in-class programs that engage diverse populations. In founding Viridian, Schmidt works in collaboration with the Centers for Disease Control and the U.S. Department of Health and Human Services on the National Healthy Worksite Program. This national initiative brings a new level of health to the American workplace to improve the lives of employees while lowering employer healthcare costs. In addition, Schmidt also serves a leadership role in the Health Enhancement Research Organization (HERO) Think Tank, the Clinton Global Initiative (CGI), NIOSH Total Worker Health™ and frequently speaks nationally on integrated health management and worksite health.

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Guest Blog Post Disclaimer CCA invites guest bloggers to post on Voice on Population Health Blog as a benefit for our members and the industry and to allow for exchange of ideas and information regarding population health. The views, opinions and positions expressed within these guest posts are those of the author alone and/or of the company the author represents and do not represent those of the Care Continuum Alliance (CCA), its members, or the industry as a whole. CCA is not responsible for the accuracy, completeness and validity of any statements made within this guest post article. We accept no liability for any errors, omissions or representations. The copyright of this content belongs to the author(s) and any liability with regards to infringement of intellectual property rights remains with them.

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Guest Post: Implementation matters. Particularly if it relates to what matters to the purchaser

Paul Terry formal photoBy Paul E. Terry, Ph.D., Chief Science Officer, StayWell Health Management

I picked up an undercurrent during this year’s Care Continuum Alliance – CCA Forum 2013 that I tested often in break-time conversations. “Do you think there is a connection between the return on investment (ROI) and value on investment (VOI) discussions?” I asked. While the answers I got ranged from technical to philosophical, the general tenor from consultants and purchasers alike was a genuine appetite for broadening the criteria we use to judge success in population health management.

I think three things explain a great vibe at the conference that spoke to a readiness to take population health from what has been an inordinate focus on ROI to a preference for advancing VOI. Many view VOI as richer, if not more meaningful to purchasers, first, because of opportunities that accountable care organization (ACO) and regional exchanges could present; second, because of extant limitations in ROI methodology; and, probably most important, because VOI represents the next level of maturation and opportunity for the field.

Regional exchanges and the VOI of wellness

Most presenters who ventured into whether and how the exchanges could influence population health management acknowledged it’s too early to tell. I found Medical Director for Employers Health Coalition Bruce Sherman’s rendition especially edifying given his postulate that small employers may finally have enough critical mass to reconcile the VOI of prevention. Sherman, a medical director for Ohio’s Employer’s Health Coalition, is able to see more clearly than most how the lack of investment by one employer ultimately disadvantages the collective competitiveness of a region.

A scenario I posed to Sherman that he agreed was viable was one where exchanges and population health management providers become more focused. Businesses generally are adjusting to an era of hyper-specialization, and winning or losing in population health will relate to a VOI that is different from one employer to the next.

What I found telling about the VOI propositions offered by those who discussed exchanges or ACOs was the continued preoccupation with the employer as purchaser. It’s more than ironic that “patient centered” homes and value-based purchasing are watchwords, but that the consumer’s values and needs still get short shrift. When a conference has panels of patients replace experts, I’ll be convinced we are fully embracing patient-centered concepts.

At long last: positive proof that wellness works for everyone all of the time

Would the CCA Forum, or any science-oriented group, organize sessions to support this headline? Of course not, but it’s attention-getting isn’t it? That’s undoubtedly a goal behind the hyperbolic harbingers of the notion that wellness doesn’t work.  Nevertheless, the CCA Forum made room for a “great debate” on ROI so presenters could posit that piece meal programs tested using quasi-experimental methods will yield unimpressive or inconclusive results. Not much grist for disagreement but, ever the optimist, I’m predicting those bent on scaring up controversy will inadvertently help to advance VOI metrics.

Short of more randomized controlled trials for comprehensive, long-term population health programs that balance individual interventions with culture change, today’s ROI methods are about as good as they’re going to get. My Dad taught me that you don’t dignify some criticisms with an answer. If CCA is looking for debate questions, here are some that I’d find interesting: Do wellness programs over-measure and under-intervene? The ratio of incentives to educational program spending is nearing 4:1; could this do more harm than good? The Affordable Care Act (ACA) rules could lead to annual health screening for many who would otherwise not be due for screenings according to clinical consensus guidelines; how should this be reconciled? Qualified debaters would be credible scientists who don’t have a financial interest in proving or disproving the questions.

Taking PHM to the next level

Conferences are at their best when they offer healthy doses of both education and inspiration. That the behavioral economics principles advanced in the book “Nudge” are being successfully applied in a clever product like “StickK” is a grand testament to how research can drive innovation. Seeing how an icon to consumer-based health education such as Weight Watchers is mobilizing its formidable peer-support infrastructure as a population health strategy is also remarkable. Learning how the Joslin Diabetes Center is translating its exemplary results in diabetes management into the diabetes prevention sphere was another example of how champions for change build on their own success.

This year’s CCA Forum was, as usual, masterful at enabling networking. It was during an informal lunch debate I had with three of population health’s most prolific researchers — Ron Goetzel, Ph.D., vice president, Truven Health Analytics, Seth Serxner, Ph.D., MPH, chief health officer, OptumHealth and Dee Edington, Ph.D., Edington Associates — that I was reminded of a fourth tenet for why implementation matters. Thought leaders don’t bemoan the failings of others because looking for bad apples is precious time away from creating ever more effective systems that support implementation excellence. Leaders are problem solvers, not problem describers. What’s more, they have an abiding message advancing what they are for, not merely polemics about what they’re against. On this count, this year’s CCA Forum convinced me that when it comes to implementation matters, the value of population health management is in very capable, and constructive, hands.

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Guest Blog Post Disclaimer CCA invites guest bloggers to post on Voice on Population Health Blog as a benefit for our members and the industry and to allow for exchange of ideas and information regarding population health. The views, opinions and positions expressed within these guest posts are those of the author alone and/or of the company the author represents and do not represent those of the Care Continuum Alliance (CCA), its members, or the industry as a whole. CCA is not responsible for the accuracy, completeness and validity of any statements made within this guest post article. We accept no liability for any errors, omissions or representations. The copyright of this content belongs to the author(s) and any liability with regards to infringement of intellectual property rights remains with them.

Exhibit at the Population Health and Wellness Event of the Year

Care Continuum Alliance Forum 2013

Exhibit at the Population Health and Wellness Event of the Year

Be where health care leaders are.

Showcase how you are shaping the future of health care. 

EXHIBIT at The Solutions Zone of the CCA Forum, Oct. 23 – 25, at the Fairmont Scottsdale Princess in Scottsdale, Arizona!

Designed to expand and provide opportunities for the leaders of the health care industry, technology innovators, government officials, researchers and academics, the CCA Forum is the go-to event for:

  • Wellness and care management organizations
  • Pharmaceutical manufacturers and benefits managers
  • Health information technology innovators
  • Employers
  • Researchers and academics
  • Physicians, nurses and other health care professionals

Where does your company fit in the Solutions Zone?  The Solutions Zone, the exhibit hall reinvented for engagement, features four neighborhoods – The Virtual Edge, Data Marketplace, Destination Wellness and Care Strategies Center – and provides infinite ways to engage, instruct, and connect with customers.

A walk through the “neighborhoods” helps attendees understand how to implement successful wellness, prevention and chronic care management programs.

SIGN UP EARLY TO EXHIBIT AND SAVE!

Save $500 on your exhibit fee before May 14, 2013, plus your company’s promotional items will be inserted in the CCA Forum conference tote bag. A $1,000 value!

Before May 14, 2013Members:          $3,500
Non Members:  $4,500

Download Exhibitor Prospectus

     After May 14, 2013Members:          $4,000
Non Members:  $5,000

Go to:  Apply to Exhibit  and sign up today.

Questions? Contact Cindy DeClark at cdeclark@carecontinuumalliance.org

CCA Forum 2013 Call for Proposals

   CCA Forum 2013 Call for Proposals 

   Submit Your Proposal

WHAT IS REQUIRED TO COMPLETE A PROPOSAL?

HOW TO WRITE A WINNING PROPOSAL

CCA FORUM 2013 ABSTRACT SUBMISSION AND PRESENTATION POLICIES

Submit a proposal: Instead of a traditional abstract for a presentation, individuals can submit an idea for a session in various session formats. It will be very competitive.

Sessions formats (see descriptions below)

  • Engaged Presentation
  • Workshop
  • Working session
  • Panel session
  • Poster

Juried Award Format: As in 2012, the CCA Forum will have a juried award format.

Session Formats

We are going for creativity, innovation and inventiveness. We are also going for hands on learning and usefulness for the Population Health Management industry as a whole. Our attendees want to learn to:

–       apply concepts,

–       develop programs,

–       manage initiatives,

–       advocate for PHM,

–       educate the public, employers, policy and law makers,

–       establish effective partnership within the industry and across industries,

–       understand legislation and policy and their effects, and more.

If you have an idea for a topic, but you’re unsure about what format would work best, you are still encouraged to submit. The Program Committee will consider presentation options during the proposal review process.

Submit Your Proposal

We particularly encourage partnerships among companies and competitors for the delivery of strong workshops and presentations.
The Program Committee will review all completed proposals and then curate a unique conference experience. We may contact you to discuss other options for the format of your session.

These are the session formats:

Engaged Presentation
An oral presentation where you share your experiences and learning in developing and delivering innovative services, but includes structured, guided discussion throughout the session. Submit Your Proposal

Workshop

An in depth, interactive session. This might be a training session or a facilitated workshop on a particular topic and it is about achieving an outcome.

Working Session
Similar to the workshop in that it aims to achieve an outcome, but here the presenter/speaker poses a problem and lead attendees through exercises to develop solutions.

Panel Session
Panel sessions bring together a variety of speakers on a single topic. Panelists might provide a short introductory presentation before opening the floor for questions from the audience. Propose the topic, panelists and facilitator.

Poster Presentation
Poster presentations will be either scientific or innovative, and authors are required to be available for a specified period of time at the CCA Forum to discuss methods and results with interested visitors and colleagues.

International Symposium on Wellness and Chronic Care

The International Symposium on Wellness & Chronic Care, held in conjunction with the CCA Forum, will facilitate a comprehensive exchange of information on wellness, prevention, chronic condition management and other population health strategies from around the globe. The primary presenter must live and work full time outside of the United States; proposals without an international representative will not be considered.

Submit Your Proposal

 

WHAT IS REQUIRED TO COMPLETE A PROPOSAL?

HOW TO WRITE A WINNING PROPOSAL

CCA FORUM 2013 ABSTRACT SUBMISSION AND PRESENTATION POLICIES

Top 10 Reasons to Attend the CCA Forum 2013

Premier Annual Event of the Population Health industry

CCA Forum 2013: The ROI of Population Health: Implementation Matters
Every year, CCA Forum convenes the leaders of the health care industry, technology innovators, government officials, researchers and academics. In 2013, CCA Forum will focus on the implementation of population health models and strategies from development to delivery. Stakeholders along the continuum of care will take home the tools needed to improve outcomes, demonstrate value and increase quality of care.

Top 10 Reasons to Attend the CCA Forum

Peer-Driven program
All members of the CCA Forum program committee are active in the population health industry and curate a program based on what their peers have identified as needed.

Peer-reviewed educational sessions
Our educational sessions are science-based and outcomes driven. They pass a rigorous peer review process so that our attendees can rest assured of the quality of the program.

Juried awards program
The juried awards program was very successful last year, and it is back by popular demand. Attendees know that presenters will be on their toes…and that’s good.

Keynotes that pump you up
Keep an eye out for the list of keynotes coming soon. You will hear from the biggest names in mHealth, big data, population health policy, health insurance exchanges, and much more.

For ROI, implementation matters… truly
You will learn how to implement population health models and programs, and how to measure their ROI.

Creative, interactive session formats
Yes, we are also tired of tiresome power point presentations. Our unparalleled educational sessions will comprise a variety of hands-on, interactive formats, from workshops to engaged presentations, and from posters to learning labs. Your take away is guaranteed.

Networking opportunities abound
Make sure you come early on Wednesday and don’t leave till Saturday: top industry CEOs will kick off the conference heading our roundtable session, and it grows in intensity from there.

C-Suite Institute
This year we are offering a Health Care C-Suite Executive Institute focused on the key policy and business trends that affect the population health industry.

The Solutions Zone
When we say this is the exhibit hall reinvented for engagement, we are not spinning. Take part on the Walking Learning Labs to understand how to implement these solutions. Network and test drive the tools and gadgets. Can’t tell you, you got to see it!

Outcomes 101 Training Institute
We heard you, and here it is: a preconference event with the industry new-comers in mind, but with plenty of insights to whet the appetite of the industry’s old-timers. A step by step how-to on demonstrating outcomes, conducting evaluations, and bringing your company’s products to the forefront of the industry, based on the latest research and trends.

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